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Fuji Bicycles Brand Introduction

With the invention of the safety bicycle in the last 1800’s, there was an explosion of manufacturers who tried to take advantage of the first bike boom. Today, over a hundred years later, there are only a handful of those original brands left—and it might surprise you to know that Fuji Bicycles is one of them.


Originally founded in 1899, Fuji has a long history of using the latest technology and incorporating input from elite athletes into their design process. As early as the 1920’s, when the Japanese Olympic team used the bikes in their first ever Olympic appearance. Fuji bikes first entered the U.S. market in 1971 with an emphasis on expert engineering and performance at an affordable price that was at the time unmatched by any other brand. They became an icon during the bike boom of the 70’s and 80’s, and stormed onto the racing scene when Mark Gorski and Connie Paraskevin won Olympic Gold medals aboard Fuji race bikes.


Today, Fuji has joined forces with Advanced Sports International to craft bikes that are among the most advanced on the market, with a wide array of road, mountain, track and lifestyle bikes that offer something for almost everyone. From the flagship Fuji Altamira road bike, which was ridden by Juan Jose Cobo to a 2011 victory in the Vuelta a Espana, to the advanced and redesigned Outland 29” mountain bikes, to the revolutionary all-new Norcom Straight time trial/triathlon bike, Fuji has continue to uphold their tradition of precision engineering and set the standard for excellence into a new century.



Fuji has an extensive line of road bikes that are perfect for everyone from the speed-obsessed enthusiast to the rider who enjoys a weekend spin.

Norcom Straight: the ultimate in time tria/triathlon bikes, the Norcom Straight is the fastest, most adjustable superbike on the market. Period.


Altamira: for the rider who demands pro-level performance on every ride. You can read more about the Altamira here.


SST: if speed is the name of the game, this carbon fiber bike is for you. You can read more about the SST here.


Gran Fondo: high performance carbon and comfort finally go hand in hand. You can read more about the Gran Fondo here.


Supreme: The Fuji Supreme is a race-ready, high performance carbon fiber road bike designed to meet the needs of female riders.


Roubaix: aluminum bike that offers plenty of high performance at an excellent value. You can read more about the Roubaix here.


Sportif: aluminum road bike that offers comfort and performance for longer rides. You can read more about the Sportif here.


Newest: aluminum road bike that offers comfort and performance with a women’s specific frame to make the ride more ideal for female riders.




Get ready for the mud with Fuji’s cyclocross bikes. Offered in aluminum or carbon fiber, there is a CX bike in Fuji’s lineup for everyone from seasoned vets to beginners.

Altamira CX: these carbon fiber bikes are ideal for experienced racers who demand results without compromise.


Fuji Cross: the Fuji Cross is a line of alloy bikes that are designed to deliver podium-winning performance at a value that won’t break the bank.




Fuji makes high-performance full-suspension and hardtail mountain bikes that suit any skill level and almost any riding style.

Reveal 29: this full-suspension bike is ideal for riders who demand a bike that can conquer any trail.


Outland 29: A fine-tuned full-suspension race machine that’s ideal for the rider who demands the ultimate in performance.


SLM: These XC carbon fiber hardtails are the perfect solution for the rider who demands big results from every ride.


Tahoe: The aluminum-framed Tahoe delivers race-ready XC performance at an excellent value.


Addy: Designed to meet the needs of women riders, the Addy delivers big performance and a more comfortable ride for female riders.


Nevada: The Nevada is a truly do-it-all sport hardtail that’s at home on the trail, bike path or city streets.




Fuji offers a huge array of lifestyle bikes, from commuters to hybrid road bikes, that meet the needs of almost any type of rider.



Fuji Absolute: the best-selling flatbar road bike out there, this is the bike that optimizes comfort and performance in one easy package.


Fuji Feather: Classic track styling and single speed drivetrain make this bike ideal for city living.


Fuji Declaration: Single speed urban bike combines urban cool and good looks in one package.


Fuji Traverse: the Fuji Traverse offers the best of both mountain bikes and road bikes, with a suspension fork for a smooth ride and a sleek performance frame that won’t slow you down.




Crosstown: the Fuji Crosstown is designed for those easy spins around town or up the bike path with a relaxed feel and easy-riding style.



Cape May
Mio Amore



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